This was created for a client who wanted the guidance to create and execute a destination weekend birthday party on their own. Inspiration, itinerary and what the client would need to execute various events and needs of the weekend were provided. The client was given all the tools, links and direction to create and throw an epic celebration.
This project was developed for a sportswear private label sportswear company that was looking to identify current sportswear trends and bridge it with what is also going on in women’s RTW for mass market distribution and appeal
The following mood boards were created to define concept, color and design direction, for the brand Argent. Below are examples of my process from research to execution for design with original illustrations and detail flats
Created for Nike Women’s Training, this project illustrates my design direction for the brand, with the sole intention of bringing a more fashion oriented feel to the activewear category. There is an emphasis on mesh paneling, seaming and piecing, and special focus on back strap detailing.
